Word: dryer
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With an ear to such warnings, businessmen have begun to pay more heed to spreading the dividends of increased production and cost-cutting automation. Last week Goodyear Tire & Rubber announced an "anti-inflation" cut of 5% to 15% in prices of replacement tires. Norge reduced its washer and dryer tags as much as 10%. The Federal Communications Commission chimed in, ordered a reluctant American Telephone & Telegraph Co. to reduce long-distance telephone rates (for calls of more than 300 miles) by $50 million. In heavy industry-where cuts trickle down eventually to the consumer-General Electric lopped...
Under the program, Hotpoint is replacing 1955-57 machines with brand-new $299.95 models at a cost to the customer of as little as $49.95. On some models, the company is replacing the transmission free of charge, exchanging washer-dryer combinations for new, separate, 1959 washer and dryer units that are delivered and initially serviced free. The rush to redeem machines at a bargain rate has been crushing; Hotpoint has had to turn down housewives who hoped to palm off 20-year-old ringer-type washers, made by firms long out of business, for new models. To keep the machines...
Hotpoint's problem was a case of too many cooks. From 1955 to 1958 the company's top executives often disagreed about the best way to construct washers and washer-dryer combinations. Result: the company tried a little bit of everything. Now, under a revamped management team, Hotpoint has completely overhauled its testing and quality control to catch potential defects. The replacement program has generated so much good will for Hotpoint that the company, despite its large outlay, expects to end the year well in the black...
...first effects of the technologicial age became apparent when scholars learned the machine best wringed out prose composed in the United Kingdom, composed preferably, before the start of the 19th century. Sadly, America was a land of haste and the automatic washer-dryer, and the work of American prosewriters proved too crude, too harsh, for the Eliot machine's sensitivities. No fools, the scholars did not be-tray their beloved machine, and respected its sensitivities; they didn't bother much with trying to process American literature, particularly modern American literature...
...number of basic body shells this year from three to two. General Electric's Hotpoint Co. Division is cutting its TV models by 50% for 1959, and Motorola is offering 15% fewer 1959 TV models. Norge, which got an early start this year by cutting its washer and dryer models in half, found that its sales climbed...