Word: dryers
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Dates: during 1960-1969
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...rate Dutch washing machines door to door gave Bloom the idea of marketing his own Dutch washers. After many Dutch farms refused to manufacture for him, he finally made a deal with a plant in Utrecht and formed his own company. Then he advertised a Spartan automatic washer-dryer for $144 -40% below competitors' prices. Bloom's first ad pulled 8,000 inquiries, and soon he was selling 500 machines a week. Hoping to cut overhead by opening production lines in Britain, he next made a novel deal with Rolls Razor Ltd. (no kin to automaking Rolls-Royce...
...rivals strain to make yearly model changes, Maytag changes its models only when it has a basic improvement to offer, advertises: "You don't buy a Maytag; you adopt it." The newest Maytag improvement, to be introduced next week: an electronic drying device for its budget-priced dryer...
...women fight the Medusa menace-the serpentine hairdo that turned thousands of men to stone -without the help of hairdressers. They wash their own hair at home, set it with enough metal to plate a light cruiser, and then wonder how to dry it. Adding to the available hand dryers (wearying) and the portable hood models, the Norge division of Borg-Warner now offers a new solution -an attachment that snaps over the clothes port of any Norge laundry dryer...
Looking slightly prehistoric with its long, grasping, enameled neck, the gadget ($29.95) allows the housewife to follow an easy double routine: she pops her dirty clothes into the washer, then washes her hair, sets it while the wet clothes are drying, then attaches the gadget to the emptied dryer and puts her head under it. She emerges dripped and dried, but possibly wondering about the day when she herself might be folded neatly by her husband, and placed with great care in the linen closet...
...hard to see what the Consumers' Union, cosponsor of the affair, got out of it. Nobody talked about the best kind of mop dryer or anything like that