Word: dsc
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Dates: during 2000-2009
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...Sony Cyber-shot DSC-T10 digital camera ($350, sonystyle.com...
...SONY DSC...
Virtually nonexistent even a decade ago, the market for digital cameras grew to $17 billion in 2003, and sales are expected to soar 39% this year, according to research firm IDC. And since introducing in 1996 the DSC-F1, one of the first affordable digital cameras, Sony has gone on to capture an industry-leading 18%. Canon is close behind with 16%, and Olympus and Kodak have 13% and 12%, respectively...
Ishizuka calls the DSC-T1 camera his Project X, referring to the popular TV show that celebrates Japan's industrial and business triumphs of the past five decades. But he realizes that in this fiercely competitive business, the only thing that matters now is Project Y. "Our competitors can introduce similar products almost immediately," he says. Which means he is already planning Project Z too. --By Jim Frederick/Tokyo. With reporting by Yuki Oda/Tokyo...
...Sony DSC-U60 Cyber-Shot U A waterproof 2-megapixel sport cam that's perfect for any swimming hole. Who doesn't want his picture taken with the fishes? sonystyle.com...