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...friendly label with a fun cartoon of a Frenchman in a beret riding a red bike with a dog trailing behind him, a baguette in its mouth. Voilà: French charm with none of the intimidation factor. (Compare that label with, say, the one for Domaine de Montcalmès Coteaux du Languedoc AOC, a wine from the same area.) The back label was just as friendly: "Bonjour! Welcome to Red Bicyclette, from a little corner of the very best place in France." Three types of Red Bicyclette (Syrah, Chardonnay and Merlot) hit stores in the summer of 2004 and sold...

Author: /time Magazine | Title: Marketing: Gallo Says Bonjour | 5/4/2005 | See Source »

...Gallo is continuing the pursuit, critics notwithstanding. After Red Bicyclette's success, the company released a new French wine in April: Pont d'Avignon, a Côtes du Rhône from the Rhône Valley. It's about twice the price of Red Bicyclette but boasts flavors that are more complex and reflect the Rhône terroir. Da Vinci, a new Chianti that Gallo produced with Cantine de Leonardo Da Vinci's Alberto Antinoni, hit stores last year and is similarly higher priced. Like Pont d'Avignon, Da Vinci has the slick packaging of Gallo's other imports. Here...

Author: /time Magazine | Title: Marketing: Gallo Says Bonjour | 5/4/2005 | See Source »

YOUR BOOM BOOM HUCKJAM ARENA TOUR STARTS IN JUNE. IS IT NASCAR FOR TWEENS? I'd liken it less to NASCAR or a Monster Truck show and more to Cirque du Soleil. It has a lot of choreography, and it's visually exciting--it's showcasing our sport as entertainment, not competition. And it's not just for the younger generation--it's one of the few events that dads and sons can equally enjoy...

Author: /time Magazine | Title: 10 QUESTIONS FOR TONY HAWK | 5/1/2005 | See Source »

...organized walks through the spectacular garden of Dior's childhood home. Other attractions include a vintage car rally, from May 13-15; a festival of films in which Dior dresses appear, from Sept. 14-18; several sporting events, including the Christian Dior Cup golf tournament held at the Baie du Mont Saint-Michel golf club on July 23-24; a fashion photography show at the Richard Anacr?on Museum of Modern Art, from May 15-Sept. 25; and a series of concerts and workshops. For more on this summer's fashion hot spot, tel: (44-20) 7 712 0172; www.musee-dior-granville.com...

Author: /time Magazine | Title: In the House Of Dior | 4/25/2005 | See Source »

...also director of the W.E.B. Du Bois Institute at Harvard, which awards fellowships to promote scholarship in the field of African and African American studies...

Author: By Evan H. Jacobs, CRIMSON STAFF WRITER | Title: Gates Will Step Up as Pulitzer Board Chair | 4/20/2005 | See Source »

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