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...Bitter Rice, which has already grossed more than $3,400,000 in the U.S. in a subtitle version, was playing with English dialogue in Manhattan. Some critics thought the English words were hard to reconcile with the Italian actors. But Italian producers think that Americans will become used to dubbed-in English, just as Italian audiences have become accustomed to dubbed-in Italian in U.S. films. Ironically, Hollywood is paying for the dubbing. Last year, in return for releasing half of Hollywood's frozen lire, Italy persuaded U.S. film makers to kick back 25% of the thawed money...

Author: /time Magazine | Title: SHOW BUSINESS: Rome's New Empire | 7/14/1952 | See Source »

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