Word: duco
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Dates: during 1950-1959
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...Mexico's greatest modern painters, old (70) Francisco Goitia, sat beside deathbeds to catch the last gasp of unwilling models. Diego Rivera sketched during all-night vigils in the Tarascan graves near Tzintzuntzan. And David Siqueiros was perhaps at his best when quartering and Duco-painting a heroic Cuauhtemoc in his death throes. Last week the U.S. got a good look at the work of a new Mexican artist, Jose Luis Cuevas, who sometimes plays truant from the embalmer's school of Mexican...
Berlin-born Karl Zerbe, who dislikes oils, has painted with egg yolk, casein, fig milk, wax soap, Duco auto enamel and hot beeswax. His wax technique-a revival of the ancient encaustic method in which colors are mixed with hot wax and afterwards cooked into the canvas-brought him critical acclaim. But in 1949, things began to go wrong. Zerbe started suffering from asthma, found that he was allergic to beeswax...
Ever since Du Font's quick-drying lacquer (Duco) revolutionized automobile painting in the 1920s, chemists have tried to find a similar paintmaking resin which could be dissolved in water, instead of in costly, inflammable solvents. But almost anything that water would dissolve could also be washed away by water after it dried. Last week Reichhold introduced a water-soluble resin which is the base for a paint that, after baking, can't be washed off. Moreover, it also withstands weathering, salt water and corrosion. For automakers, Reichhold's resin may mean an end to flash fires...
Under Pierre and Alfred P. Sloan, Durant's former assistant, G.M. was put back on its feet, its assets boosted from $605 million to $1.8 billion. But Pierre had not been able to get the exclusive use of Du Font's revolutionary new auto paint, Duco, for G.M. Irénée, then president of Du Pont, insisted on selling it to all comers. At no time, then or since, have Du Pont sales to G.M. exceeded 4.1% of its total annual sales...
However, another exchange in 1922 showed that when Du Pont had a big chance to exercise a monopoly, it refused to do so. The chance came with its perfection of Duco, the quick-drying, auto-body finish which revolutionized painting in the industry. Before Duco, Body Builder Lawrence P. Fisher testified at the trial, it took 21 days to paint and dry a Cadillac. "If we had carried on with paint," said Fisher, so much storage space would have been needed that "we'd have had a roof over Michigan." Had Du Pont limited the sale of Duco...