Word: duesenburg
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...second wife bore a daughter. The Cords spend much time in California where, at Beverly Hills, they are building a spacious new house, and when in Chicago they live in a penthouse. At one time they had twelve automobiles. Now Errett Cord has cut down to a Duesenburg (two years old), a Cord and two Auburns. He hates society, does not go on weekend parties often because it is too hard to get back to work Monday. He believes in training for his job like an athlete, does it by eating little, seldom drinking. His men are expected...
...Auburn was ready to expand. Mr. Cord, looking for more speed, had had his eye on Frederick Samuel Duesenburg, who was then building mostly racing cars at his Indianapolis plant. Speed king and a fine designer, Duesenburg was no businessman; his company was nearly bankrupt. Cord got control of it by an exchange of Auburn stock. Another thing he wanted was Lycoming Manufacturing Co. which supplied power plants to Auburn. Long builders of automotive, marine, industrial engines, Lycoming was being marked for its new airplane engine. Cord got Lycoming in 1927 the same way he got Duesenburg. For two years...
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