Word: dufaycolor
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...your March 18 issue of TIME you published an article regarding our product - Dufaycolor film, and while we received many favorable comments and much publicity from this article there are several discrepancies which have proved quite embarrassing...
Vice President Dufaycolor, Inc. New York City...
...Dufaycolor is not the only film with the color screen applied directly on it. But because all color screens absorb some of the light they receive, all color films are "slower" than ordinary black-&-white film. Lumière film, the oldest, which is coated with fine starch grains, is 60 times slower. Agfa, which uses a solution of chemically discrete color elements, is 30 times slower. Not having geometrical screen patterns, these two films are susceptible to small inequalities of color distribution which may show up when a cinema projection is sufficiently magnified. Not only does Dufaycolor not suffer...
...Dufaycolor claims that its 35 mm. professional cinema film is fast enough to be used with existing lenses and lighting equipment. The British company is making this at the rate of 90,000 ft. per week, and U. S. distribution has been begun by E. Leitz Inc. and arranged for by Defender Photo Supply Co. (du Pont subsidiary). The 16 mm. amateur film is already on sale in Manhattan. A U. S. manufacturing branch has been incorporated in Delaware with an authorized capitalization of $10,000,000, is looking for investors...
...issue of FORTUNE, which has been experimenting with the film for some months, will appear two pages of Dufaycolor photographs of Manhattan's pushcart market on upper Park Avenue...