Word: duffers
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Dates: during 1960-1969
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...years, The New Yorker Magazine has been either fat enough or finicky enough to indulge its stubborn allergy to Madison Avenue exaggeration in advertising. It takes such a stringent view of overstatement that it once rejected a testimonial touting a how-to-golf pamphlet which offered the duffer the utterly unnecessary suggestion that he "stay out of traps." Since Arnold Palmer had just lost the Masters tournament by landing in a trap, The New Yorker sent the copy back to the agency, along with the advice that the agency might consider sending Palmer a copy of the book...
...Electronic computer for the duffer who practices with plastic golf balls in his living room, sold by Manhattan's Hammacher Schlemmer. The machine figures out how far each drive would have traveled on the links, whether it was hooked, sliced, or straight down the fairway. Price...
National Open Golf Championship (NBC, 5:30-7 p.m.). A duffer's delight: the Open's last four holes...
...very first hole, Arnold Palmer splashed into the water, and the 1960 Open was suddenly turned from a one-man romp into the most dramatic in history. With his pre-tournament perfection gone, Palmer labored like a Sunday duffer. His drives wandered about the fairways, his putts tantalizingly lipped the cup. Only his famed talents for "scrambling" kept him in the tournament at all. After the first 36 (of 72) holes, Palmer's one-over-par 143 tied him for a sorry 15th behind the surprise leader, Mike Souchak...
There are millions of duffers in televisionland who delight in watching an expert at work - and if the expert muffs or fluffs, so much the better. The latest program with big duffer appeal is Championship Bridge, run weekly on film over 175 ABC stations by Bridge King Charles Goren (TIME cover, Sept. 29, 1958), and most of its ingredients are about as easy in TV production as a lay-down slam...