Word: dukakises
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Dates: during 1980-1989
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Throughout the primaries, Dukakis talked incessantly of the marathon, a race that goes to the steady, not the swift. He knew that an even gait and a great fund raiser would allow him to outlast the six other dwarfs and survive the Democratic wars of attrition. But the general election...
In June, while the Bush forces were fine-tuning their fall strategy and testing attack lines, the Dukakis camp, nomination assured, worried about Jesse Jackson's reaction and the Veep selection. Distracted by these pressing events, campaign manager Susan Estrich, an intense Harvard law professor, failed to concoct a coordinated...
When Bush finally started firing away on Horton and on Dukakis' veto of a 1977 bill requiring teachers to lead the Pledge of Allegiance each day, Dukakis' "strategy of shrugging off attacks suddenly stopped looking presidential and started looking weak," says a top aide. Estrich dismissed the potency of patriotism...
Dukakis spent the fall on the defensive rather than taking charge of the agenda. He entered the campaign a blank slate, and Bush scrawled all over him. Bush made liberal a dirty word, while Dukakis stupidly insisted that such a label was "meaningless." For John Sasso, the street-savvy alter...
* Because the campaign had trouble developing an overall message, it failed to devise an advertising strategy. The so-called Future Group, the campaign's talented ad team, struggled through August without direction. Hundreds of scripts languished unmade, including several excoriating Bush. Meanwhile, internecine warfare broke out among the team's...