Word: dukakises
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Dates: during 1990-1999
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Yet this year's political ads are surprisingly sober, businesslike and to the point. Gone, for the most part, are the warm, fuzzy "image ads" of campaigns past -- candidates frolicking with kids on the beach. There is little of the slick propagandizing of such ads as the famous anti-Goldwater...
Clinton's TV campaign is being run by the Washington consulting firm of Greer, Margolis, Mitchell, Grunwald & Associates, which has enlisted the help of three prominent Democratic media consultants: Robert Squier, Carter Eskew and Mike Donilon. The collaborative effort has been far more focused and efficient than Dukakis' diffuse media...
Yet too much imagination can be just as perilous. Popcorn's company, BrainReserve, prides itself on exhaustive research. "We go out into the culture to interview and observe," she says. "Then we make a leap that is impossible to explain." In 1988 she leaped to the conclusion that Americans wanted...
THROUGH ALL THE TWISTS AND TURNS OF THE 1992 presidential campaign, we at TIME have tried to keep voters informed on the major choices they face. In one extracurricular way, however, we're trying to boost political awareness among those who aren't yet ready to vote. For the second...
WHAT HAPPENED TO THE "ENVIronmental President"? In 1988 Vice President Bush vowed to combat the greenhouse effect with the "White House effect," and mercilessly attacked Michael Dukakis for his failure to clean up Boston Harbor. But last June, President Bush played Scrooge at the Earth Summit in Brazil. In September...