Word: dukakises
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“I’m here to tell you that if you hope to someday be elected to office, a grassroots approach to campaigning is not just the way that you win elections, but the way that you engage people actively in the politics of your state and...
Former Mass. Governor Michael S. Dukakis emphasized the importance of grassroots campaign strategies to the future of the Democratic Party during a talk yesterday evening at Harvard Law School.
Dukakis, who was the Democratic presidential nominee in 1988, told the audience that the lack of constituent involvement in current political campaigns will inevitably lead to future Democratic losses.
Dukakis spoke about the use of grassroots campaign techniques during his own campaigns, including visiting every household in Brookline, Mass., during his bid for state legislature in 1962.
Dukakis said he implemented the same technique of directly targeting voters while running for governor by appointing captains in every precinct to personally contact community members in his gubernatorial pursuits.