Word: duke
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Dates: during 2000-2009
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...Duke University coach Mike Krzyzewski (pronounced "Sha-shef-skee"), who over the last three decades has won a sick 78% of his games and three national championships, fancies himself a business guru. Why not? Coach K - his more familiar, and spellable, moniker - is a highly sought speaker on the corporate lecture circuit. So before his first day of practice as the new coach of the U.S. national team, this CEO in charge of a daunting turnaround project to restore America's basketball and sporting pride felt a pang that belies his outward cool, but is familiar to even the best...
...adjusted to the looser NBA environment. "At Duke, we wouldn't allow guys to wear a hat in a meeting,"he says. "But we're dealing with an 18-year-old - there's a discipline factor. If these guys wear a hat in a meeting, that's fine. Don't get bogged down with stupid things like that...
...Brad, you'll have to up your ante. Krzyzewski commands up to $100,000 per speech; his name even graces an academic arm, the Fuqua/Coach K Center of Leadership & Ethics at Duke. All this for a guy who manages tall people in shorts? "He talks about character issues that are soulful," says Morgan Stanley CEO John Mack, whose managing directors - "a pretty cynical group," Mack notes - raved about a recent Krzyzewski speech. "It's about honesty, it's about love, and often times, in the big world, you don't see many leaders get up and talk about things like...
...Excessive? Probably. And while Krzyzewski's boardroom ease wins him business praise, it makes many fellow college coaches, and the loud legion of Duke basketball haters (check out the "Anti-Duke Manifesto" on the Web. Bring a sandwich; it's nearly 6,500 words long), quite uncomfortable. During the 2005 NCAA tournament and into this year, American Express featured Krzyzewski in an ad campaign: "I look at myself as a leader who just happens to coach basketball," he says, standing in Duke's revered Cameron Indoor Stadium. Critics complained that the extra exposure is a recruiting advantage. "It's inconsequential...
...quotable coach also came under fire for his silence after the Duke lacrosse scandal broke in March. Three student lacrosse players have been charged with raping a woman at a raunchy team party, costing the team its season, and the university a hit to its prestigious image. Where was Coach K, in title a special assistant to the president, the most visible man in town...