Word: duked
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Dates: during 1990-1999
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Lyerly's work has been furthered by one of the many infusions of corporate money that the medical center has been aggressively pursuing in recent years. Last fall Duke opened a new 10,000-sq.-ft. laboratory, a set of "clean rooms" where cell cultures can be cultivated in sterile surroundings. The $1.5 million facility was paid for by the pharmaceutical giant Rhone-Poulenc Rorer, based in Collegeville, Pa. But this particular deal is unusual in that the company has no commercial claim on any products developed through the use of the new lab. Sue Strauss...
Kristen, which is not her real name, is visibly distraught. She sits meekly and unhappily before her doctor and her genetic counselor, as though a world of trouble had just descended upon her frail shoulders. And in fact it has. A Duke-administered genetic test has revealed she has an extremely high risk of having a recurrence of the breast cancer she had three years before. The test has shown that a gene mutation is likely to run in her family. Kristen, who is in her 40s, is here to talk about what that means and what she must...
...feeling a lot of anxiety," she says glumly. "I'm not really sure I want to hear those numbers yet." Although she is deeply disturbed by the test results, her case nonetheless shows how Duke is able to move its cutting-edge research quickly into the realm of patient care. Kristen's gene mutation was diagnosed in a Duke laboratory run by Andrew Futreal, a researcher who had a hand in the discovery of one breast cancer-susceptibility gene--known as BRCA1--and who co-discovered a second, BRCA2. Her doctor is Dirk Iglehart, a surgeon who also runs...
...University of North Carolina Health Care. Channel surf in Raleigh-Durham and you can see an artsy black-and-white ad featuring a country singer who doesn't have the usual complaints of "heartbreak"--brought to you by the WakeMed hospital's new Heart Center in Raleigh. Or a Duke ad--the sort of tasteful, care-focused spot you'd expect from a prestigious academic hospital--in which the real-life doctors featured just happen to be a hunky, ready-for-ER specialist and a looker of a female general practitioner...
Even if you don't watch much TV, the hospital marketers will find you. You may open your mailbox and find one of Duke's slick, multicolored brochures. Or you may visit your kid's school and have to shoo away Twinkle, WakeMed's man-in-a-plush-yellow-star mascot, who brings joy to the hearts of youngsters--and (not incidentally) stirs up business for WakeMed's Children's Center...