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...Duke University...
Mike Krzyzewski fancies himself a business guru. And why not? Coach K has built Duke into a hoops dynasty (they've won a ridiculous 78% of their games over 26 seasons) and is a highly sought speaker on the corporate lecture circuit. But now, as the coach of the confederacy of millionaires also known as the U.S. national team, he's the CEO of a daunting turnaround project to restore America's basketball and sporting pride. And despite his outward cool, he was scared stiff when he signed on. "Because it's not Duke now, I'm saying, 'Will they...
...have to up the ante--Krzyzewski commands up to $100,000 a speech, and his name even graces an academic arm, the Fuqua/ Coach K Center of Leadership & Ethics at Duke. All this for a guy who teaches men in shorts how to toss balls through a hoop. "He talks about character issues that are soulful," says Morgan Stanley CEO John Mack, whose managing directors--"a pretty cynical group," he notes-- raved about a recent Krzyzewski talk. "It's about honesty, it's about love, and often times, in the big world, you don't see many leaders...
Krzyzewski's ease in the boardroom wins him praise, but critics claim that it was his silence in the wake of Duke's lacrosse scandal this past March that spoke volumes. Three lacrosse players have been charged with raping a woman at a raunchy team party, costing the team its season and hurting Duke's image. Where was Coach K, who serves as special assistant to the university's president and is the most visible man in Durham, N.C.? Krzyzewski says he worked behind the scenes to help the school handle the crisis. But publicly, he stayed...
Besides working to repair Duke's prestige, he'll continue trying to restore America's sporting pride. The first step would be a gold in Japan. To that end, Krzyzewski plans to shuffle different starting lineups during the World Championship, a bit of a risk since pros tend to want to know their roles. And the competition is getting stronger--defending Olympic gold medalist Argentina, starring Manu Ginobili of the Spurs, is back, and France has the Spurs' Tony Parker and Boris Diaw of the Phoenix Suns...