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...Death Star as a metaphor for the Soviet Union. Others contain casting advice, such as the suggestion that Kirsten Dunst replace both child actor Jake Lloyd, as young Anakin Skywalker, and Natalie Portman, as Padme Amidala, in the prequel films. "I know this is possible," says a writer named Duke, "since Jean-Claude Van Damme has done it. lf Van Damme can do it, Mr. Lucas, then Kirsten can, and much, much better...

Author: /time Magazine | Title: Is George Lucas Repeating Himself? | 5/22/2008 | See Source »

Ruth Day, a researcher at Duke University, has been studying drug commercials since the late 1990s. She and her small staff at Duke's Medical Cognition Laboratory record hours of television every day, isolate drug commercials, and systematically measure their "cognitive accessibility." It's the kind of research that also helps Day explain how well, for example, jurors understand instructions given in court. Day (whose research is not funded by either the industry or the FDA) analyzes ads for their linguistic complexity, speed of voiceovers, visual distractions and the timing of when information is given about drug benefits and side...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

...Cypher were the first direct-to-consumer advertising for a medical device. Cypher was the first company to advertise percutaneous transluminal coronary angioplasty with drug-eluting coronary stents, but other types of medical devices had been advertised on television previously. Also, a previous version of the article stated that Duke researcher Ruth Day had no financial connection to the Food & Drug Administration. She has worked as a consultant for FDA in the past, but her research is not funded...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

Psychiatrists led by Guy Potter at Duke University conducted a study of more than 1,000 male twins, most of whom were World War II veterans. Potter collected 50-year-old data on the vets' IQ scores when they joined the Army, and then compared them to cognitive test scores the men generated after they retired from various jobs. He found that those who scored in the bottom quartile of the IQ scale when they were in their 20s, and then took on mentally challenging jobs, had the greatest gains on the cognitive tests in their 70s. "Being...

Author: /time Magazine | Title: Taxing Jobs Pay Off in the End | 5/5/2008 | See Source »

...says co-producer Tara L. Moross ’09. Bolman’s “new idea” was to set Shakespeare’s classic tale of mistaken identity and pursuit of love on Memphis’ Beale Street, a jazz epicentre. Lovelorn Duke Orsino’s court has been turned into a jazz nightclub, complete with alcohol, dancers, and music. A live jazz quartet will be featured onstage, providing music during transitions and the songs of Feste the clown. The similarities between the Twelfth Night holiday from which the play derives its title...

Author: By Melanie E. Long, CONTRIBUTING WRITER | Title: ‘Twelfth Night’ Moved to the 20s | 4/29/2008 | See Source »

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