Word: dulling
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Dates: during 1960-1969
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Characteristically, the style is staccato, bone-bare, oracular and dull. The format is uninviting; usually four letterhead-size pages printed to look as if they had come fresh from a typewriter. The contents often suggest the confidential whisper of a race-track tout. The cost can be incredibly high: as much as $125 a year for some 3,000 words a week-an annual total well below the word count in one average issue of the New York Times (185,000). Yet so insatiable is the public appetite for inside dope that in the few decades since its birth...
...value to a free enterprise economy. But, points out David Ogilvy, president of Ogilvy, Benson & Mather Inc., much criticism "is not on economic grounds, but on the grounds that advertising corrupts public taste, and makes lying respectable." Admen themselves concede that too many ads are strident, misleading, dull or offensive. "People are irritated by some ads on TV," says Charles Brower, outspoken president of Batten, Barton, Durstine & Osborn. "The audience gets bored when yet more intestines appear on the screen as the evening goes on. Who wants to wake up his liver bile all the time?" Cunningham & Walsh President Carl...
General della Rovere is a technically perfect movie, a marvel of skillful photography and acting. But its overall effect is nowhere near as moving as director Roberto Rossellini would have us believe, and at times it is hollow and dull...
Things happen in the Guns of Navarone. In fact, practically everything you can think of--shipwrecks, cliff-climbs, captures, escapes, explosions. And they happen one right after the other, with no dull lags in between...
...individuality. To him they are merely puppets, the storyteller's devices in advancing the plot. There is, of course, nothing necessarily wrong with this--it permits a much faster pace. But interplay between puppets is likely to be unconvincing, and indeed it is. David Niven's cynical outbursts are dull unless they are funny, and the whole business about how Anthony Quinn is going to kill Gregory Peck when the war is over just doesn't come off. It makes no difference to the story, and one wonders why anybody bothered to mention it. Certainly all the subtle irony...