Word: dulling
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Dates: during 1970-1979
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Many admen fear that increasing Government intervention could dry up the creative juices. Says William Bernbach, chairman of Doyle Dane Bernbach: "The demand for stating things that are provable will dull some ads and make people reluctant to make some claims that are provable." Chicago Advertising Consultant Robert Humphrey sees an inevitable drift of advertising away from the commonly used motivational techniques aimed at subconscious fears of rejection and desires for security; he feels that agencies will move toward better market research to determine what products consumers really need...
...bums, "rape-os" and cops-all move in and out of Johnson's scene, rendered without apology or moral judgment. Unlike writers who have never been there, Johnson has no need to sensationalize the seamy edge of society. In taut, frosted gray prose that is flat but never dull, his characters are compellingly stamped with their limiting individuality, totally unable to be more or less than they are. Silver Street's Tony Lonto, for instance, cannot help being a good cop any more than he can keep from making a futile effort to steer a young prostitute into...
...laugh. Unsuccessful contestants go to the block. The winner gets a new suit of motley and the next-to-impossible job of making the king laugh again. In journalism, the dyspeptic despot is usually played by an editor who starts off saying something like "This page is too damn dull. It needs some humor." Serious words are then circulated among the clever headline writers and droll cityroom pinochle players that there is an opening for a funny columnist...
...crowd quieted down in the dull second period, but the Wildcats came to life briefly at 15:58. Harvard defenseman Doug Elliott picked up his second penalty of the night, and U.N.H. quickly capitalized with a tip-in goal off a slap shot from the point...
When it opened several months ago, Connection was a surprise success; its backers didn't foresee the potential market for an American police film made without an "angle"--without the heroic tough-guy romanticization of the early detective stereotype, without the Jack Webb variant ("it's a dull, tough job but I wouldn't have it any other way, and only the facts please, Ma'am,") and without the exploitation-potential of a hero-villain with an especially pathological personality. Working in the realm of the possible (if not quite the typical) Friedkin has disciplined his actors to imitate real...