Word: dunkin
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Dates: during 2000-2009
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...this through technique (Pike Place is not supposed to sit for more than 30 minutes) and blending (it aims for a lighter, brighter mix of beans). The aim is a cup that's more broadly friendly, less overwhelming, more (though they would probably never say this) like Dunkin Donuts...
...nothing too objectionable, a perfectly fine if not completely fresh-tasting cup of coffee that I might expect to get at Dunkin, or, on a good day, Mickey D's. Which is the problem: Starbucks is staking its future on making a cup of coffee for people who don't like Starbucks - a McDLT in a cup. And maybe it has to. Maybe, because of its own success, Starbucks has changed America into two consumeriats, one dedicated to their artisanal, fussy, shade-grown, Fair Trade microvarietals of Cafe Froufrou, and one that just wants a more competently made...
...doing everything we can to differentiate Starbucks from everyone else that is attempting to be in the coffee business," Schultz said at the company's annual meeting in March, alluding to McDonald's, Dunkin' Donuts and several convenience-store chains that have been making a run at Starbucks' customers. Starbucks will once again grind beans in its stores for drip coffee. It will give free drip refills, offer latte upgrades and provide two hours of wi-fi to anyone with a registered Starbucks stored-value card. Soon the company will roll out its new armor: a sleek, low-rise espresso...
Woody Mosby, a 59-year-old semi-retired architect, got to know the concrete corridor between Dunkin' Donuts and tracks 1 & 2 of Philadelphia's Suburban train station really well this Easter weekend. Mosby was registering voters on behalf of Barack Obama, and by his count he'd gotten more than 130 forms filled out by Monday afternoon. "The deadline's today, register to vote!" Mosby, in an Oxford shirt and slacks, shouted over a flutist - a lifelong Republican Mosby had already converted - busking nearby. When people stopped he not only offered help filling out their forms, he gave them...
...underscore Starbucks' leadership in the realm of coffee. This is, after all, the company that taught us what a latte is and that it should cost $4. That goal of owning the coffee space is even more relevant today as competitors such as McDonald's, Burger King and Dunkin Donuts upgrade their drip coffee and roll out espresso-based drinks...