Word: dunkin
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...weren't for the pink door handle shaped like the letter D at the new Dunkin' Donuts shop in Sarasota, Fla., you might think you had stumbled into a Starbucks. Bags of beans and oversize coffee mugs near the door? Check. A waiting area for lattes and cappuccinos? Check. Heck, there's even free wi-fi and a rack of gift cards by the register...
This is the Dunkin' Donuts of the future, a chic space with soaring ceilings and earth-toned walls that will be the prototype for every new store the 57-year-old chain opens. "We're not a sleepy little New England company anymore," says Dunkin' Brands CEO Jon Luther, 63. Sure, they'll still have time to make the doughnuts for your morning commute, but Luther thinks the slightly musty chain is ready to take on the industry giants--Starbucks and McDonald's--on their turf. He started small, rolling out espresso drinks in 2003; they now account...
...look and a bulked up $125 million national ad campaign ("America runs on Dunkin'") are part of a carefully orchestrated plan to spiff up the brand with an eye toward taking the company public. A year from now, "we'll sit down and say, Is the company at this point geared for a reasonable IPO?," says Carlyle Group co-founder Dan D'Aniello. Carlyle, together with Bain Capital and Thomas H. Lee Partners, bought Dunkin' Brands from the French beverage giant Pernod Ricard for $2.4 billion in March 2006. To make that investment pay off, Dunkin' will have to fend...
...Dunkin' Donuts, which is based in Canton, Mass., had comfortably enjoyed the second spot in the breakfast market for years. Customers relied on Dunkin' for a doughnut and a cup of joe; they went to McDonald's for anything more. That easy division worked for years. Dunkin' rang up more than $3 billion in U.S. breakfast sales last year, compared with the Golden Arches' $7 billion, according to research firm A.G. Edwards. But the heat is on. In January McDonald's, which is in the middle of its own revival, scored big when its coffee beat Dunkin...
...fully get the joke until two years later. By then I was playing the game 16 hours a day. I'd gained 30 pounds. I didn't have a job. The end came one weekend when I played a marathon session, which I only interrupted for trips to Dunkin' Donuts. I quit, lost the weight, and put my life back in order. But when WoW premiered in 2004, it promised to be the MMOG that allowed you to have a life. The game even gives bonuses to players who don't log in for periods of time. Its loading screen...