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They learned to brush their teeth, wash their faces, shave and rinse out socks in two inches of water in a mess kit. The mention of British service biscuits brought wry smiles to their faces. Said one hardy biscuit eater: "You could dunk them in water and they'd soak it up all right. Then they'd be just as hard as ever...

Author: /time Magazine | Title: Army & Navy: First to Fight the Germans | 8/3/1942 | See Source »

...Corps cadets at Oxnard, Calif. voted Vera Zorina owner of "the most beautiful fuselage in the world." Firestone Rubber workers in Akron elected Starlet Alexis Smith "the night shift sweetheart." Gene Tierney prepared to dunk herself, for glamor's sake, in $1,700 worth of essence of gardenias...

Author: /time Magazine | Title: People: Hearts & Thistles | 10/13/1941 | See Source »

...years this almost anonymous corporation has pushed doughnut sales with one of the screwiest publicity campaigns in advertising history. It founded the National Dunking Association, claims for it more than three million members (including Congressman Jennings Randolph, Mrs. Martin Johnson, Martha Graham); holds dunking contests, gets dunking testimonials from unlikely bigwigs like Novelist Pearl Buck. Said she: "If Mayor LaGuardia and Hitler only would get together and dunk a couple of doughnuts, they would see life through the same rose-colored glasses." Standing on his head atop Manhattan's Chanin Building, Flagpole Sitter Shipwreck Kelly ate 13 doughnuts...

Author: /time Magazine | Title: ADVERTISING: Dollars for Doughnuts | 11/11/1940 | See Source »

...many as 14. They and the studio net him between $7,500 and $10,000 a year. In his first year he broadcast ten chop-licking plugs a night to the lunchroom circuit for doughnuts and buns made by Fischer Baking Co. Sample "It's permissible to dunk Fischer's doughnuts up to the second knuckle." In that year Fischer's opened two new branches, added 19 new delivery routes. His first sponsor, in 1935, was Krueger Brewing Co. In 25 days, with no other advertising, the output of Krueger Beer had to be upped...

Author: /time Magazine | Title: Radio: Milkman Stan | 8/14/1939 | See Source »

Ironside used the total immersion system- used to put on hip boots and dunk converts and some who didn't want to come in just then but who slid to Jesus on his bass notes. He used to circulate queasy looking gents through the oddie who'd tap you when you were just going good, say, on "Blood of the Lamb," and ask you to put in with The Faith. One of those guys gave me the rap once and I was about to hop over when my brother hissed a "Beat it," out of the side...

Author: /time Magazine | Title: Letters, Jan. 11, 1937 | 1/11/1937 | See Source »

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