Word: dunn
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...like Obama for America (now Organizing for America), to empower supporters by giving them the contacts and tools to campaign on their own. The two major parties were so impressed by Obama's campaign that they have even secured the consultancy services of former members of his team. Anita Dunn, who served as senior adviser and chief communications officer to the campaign, and her colleague Bill Knapp, a former media strategist for Obama, have been retained by the Tories. Labour has brought in Joel Benenson, lead pollster and senior strategist to Obama; his colleague Peter Brodnitz, who worked...
...infusion of Washington into Westminster doesn't stop there. Dunn, Knapp and Sheehan have all been hired to prepare Cameron and Brown for Britain's first-ever televised debates between party leaders (the Liberal Democrats' Nick Clegg will also take part). The first will be broadcast live on Thursday. Britons, used to abrasive political debates that routinely see the Prime Minister and leader of the opposition swapping contemptuous jibes while backbenchers heckle gleefully, may notice an American politesse to the TV confrontations. That's because the party leaders agreed to participate only if the broadcasts followed the deferential model...
...effort to educate voters about the benefits of the new reform law in advance of November elections. "If we can teach the public what's in it, it can help trump the politics of repeal," says one person involved in this effort, which is likely to work with Anita Dunn, who resigned as White House communications director in December. "We need to build a political case for health care reform over the next 10 months." (See what health care reform really means...
...team was able to exploit new technologies as no political campaign had before. It created its own media empire - an e-mail list with 13 million subscribers, a YouTube channel with millions of views and a massive social-networking operation. "What the voters heard, we determined," boasted Anita Dunn, a top campaign aide, "as opposed to some editor in a TV station." (See the top 10 campaign t-shirts...
...Bush and 51 for Bill Clinton. Whenever possible, Obama positioned himself to speak to the American people directly, with four prime-time press conferences, two major addresses before Congress and countless daytime events that garnered live coverage. But in a year-end review of communications performance, Pfeiffer and Dunn found that the President often lost control of the conversation by focusing too much on governing while the opposition campaigned against him, exploiting the cyclone's appetite for controversy even when it lacked a foundation in fact. Now, Pfeiffer says, the Administration will be better armed to react, with faster, more...