Word: dunne
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Dates: during 2000-2009
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When Jeffrey D. Dunn ’77 needs advice about how to run a major television network, he turns to his 12 year...
...weeks ago, Nickelodeon, the children’s cable network where Dunn is the Chief Operating Officer and deals with strategy and finances, aired a much-hyped half-hour episode of its “SpongeBob” show...
...large, though, since the departure of the equally wise and wily interim- dean Mary Maples Dunn a year and a half ago, Radcliffe has displayed a remarkable lack of understanding of how important it is for all concerned about both Harvard and Radcliffe to see clearly—without spin or hype—where the Institute is succeeding and where it is having trouble...
...bigger rival by snatching away the National Football League sponsorship, which had been Coke's for 22 years. Coke, meanwhile, dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league's teams. "We're still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. Dunn, a candidate to succeed CEO Douglas Daft in a few years, insists that the "passion point" for consumers is local teams. He says the cost of the league sponsorship had escalated beyond its value...
...what I'd say if I were them," counters Dawn Hudson, Pepsi's senior vice president of strategy and marketing. Beneath Coke's outward calm, executives are seething over the NFL loss. The last thing the company wanted was a high-profile setback while Pepsi was gaining share. Even Dunn concedes that he fought until the end to keep the sponsorship. What carried the day for Pepsi, some say, wasn't just money but an aggressive promotional plan, the kind that takes months to design. Caught off guard by Pepsi's gambit, Coke simply didn1t have time to develop...