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These vignettes have appeared on Los Angeles television as part of a zany mea culpa advertising campaign for General Telephone of California. By tacitly conceding the company's mistakes, the admen hope that the campaign will win sympathy and understanding among the system's many disgruntled users. The...

Author: /time Magazine | Title: Advertising: The Mea Culpa Campaign | 7/27/1970 | See Source »

Chocolate milk drinkers can relax. After a two-year study, Dr. James Dunning, professor of Ecological Dentistry at the Harvard School of Dental Medicine has found that there is no significant correlation between sugar-sweetened chocolate milk and cavaties.

Author: NO WRITER ATTRIBUTED | Title: Study Says Chocolate Milk Is Good for You and Me | 4/7/1970 | See Source »

Dr. Dunning, who performed the study at two Massachusetts schools for retarded children and adults, divided his subjects into four groups each of which drank different types of milk.

Author: NO WRITER ATTRIBUTED | Title: Study Says Chocolate Milk Is Good for You and Me | 4/7/1970 | See Source »

Dunning discarded the results from the fourth group, which drank a milk preparation containing sugar and an artificial flavoring and coloring which imitated cocoa because they were too varied.

Author: NO WRITER ATTRIBUTED | Title: Study Says Chocolate Milk Is Good for You and Me | 4/7/1970 | See Source »

Dunning explained that the insignificant increase in cavaties resulting from chocolate milk was due to the small amount of sugar in the milk and that the subjects had the milk in their mouths for a short time.

Author: NO WRITER ATTRIBUTED | Title: Study Says Chocolate Milk Is Good for You and Me | 4/7/1970 | See Source »

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