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Word: duos (lookup in dictionary) (lookup stats)
Dates: during 2000-2009
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When authors Ryan Mathews and Watts Wacker call someone a deviant, they intend it as high praise. In their new book, The Deviant's Advantage: How Fringe Ideas Create Mass Markets, the duo explain how "positive" deviance "is the backbeat of commerce, the rhythm of innovation that drives wealth creation and defines attitudes and values." It's often the "oddball" ideas--from sticky Post-it notes to the Blair Witch Project (a film which cost $60,000 to make, and grossed $240 million)--that make fortunes for enterprising companies. The resulting product or service must of course be polished...

Author: /time Magazine | Title: Be Crafty: Hire a Deviant | 10/28/2002 | See Source »

...doubles, the Army duo of Annie Collier and Megan Noble fell with an audible thud to Bajin and Martire, 8-1. The Crimson tandem is ranked No. 47 in the nation...

Author: By John R. Hein, CONTRIBUTING WRITER | Title: Shorthanded W. Tennis Falls to Yale at ECACs | 10/15/2002 | See Source »

Throughout the game, the Crimson defense completely shut down the Big Red’s attackers, allowing just two shots on goal. Netminding duties were split between freshmen Katie Shields and Maja Augustdottir. Shields had two saves as the duo recorded its third consecutive shutout...

Author: By Chris Schonberger, CONTRIBUTING WRITER | Title: W. Soccer Offense Comes to Life Versus Hapless Cornell | 10/15/2002 | See Source »

...their next match, the sophomore duo faced another pair of second-year phenoms, Florida’s Alexis Gordon and Reyes. The outcome was not in Harvard’s favor, as the Florida team downed the Crimson team...

Author: By John R. Hein, CONTRIBUTING WRITER | Title: Lonely at Top: Only Bergman Advances at ITAs | 10/10/2002 | See Source »

Harvard’s defensive effort was led by junior Mariah Pospisil and sophomore Kaego Ogbechie. The duo provided a physical presence to frustrate Northeastern’s spikers...

Author: By Matthew J. Amato, CONTRIBUTING WRITER | Title: W. Volleyball Topples Dartmouth, Again | 10/7/2002 | See Source »

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