Word: dupri
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...There are a few universal laws in hip-hop. If you put Nate Dogg on your hook, you’re guaranteed a hit. LL Cool J will never go away. And when a new trend emerges in hip-hop, Jermaine Dupri will always rip it off egregiously. This last rule applies to Dem Franchize Boyz, an Atlanta-based group that represents Mr. Dupri’s latest business interest...
...Dupri, the Boyz, D4L (whose “Laffy Taffy” blew up all over the country and whose cheap, minimalist sound precipitated the formation of this group), et al. have managed to make a club trend out of really weak drum machines and minimal production. It’s good business, and it works. This is the kind of music that you say you hate, but which secretly you wish you could play at full volume without fear of being smacked...
Drenched in drawl and intentionally uneven overdubs, the album is a smartly assembled piece of Southern pop-rap. All of the tracks are the same tempo, but they prevent boredom by keeping it short-it’s only 12 songs. Jermaine Dupri keeps his garbage Diddy-esque cameos to a minimum. I can’t hate...
...albums, and we have to pay the price for all the crunk copycats that follow in their wake. Sometimes they are good (Dem Franchize Boyz), and sometimes they are bad (also Dem Franchize Boyz, depending on your state of mind). This album is just another way for Dupri to get rich off of someone else’s original sound. But in this case, that’s okay...
...some ways “Mimi” is manlier than previous Carey outings. Hip-hop impresario Jermaine Dupri produced the album’s chart-topping singles, including “We Belong Together.” Hip-hop is manly, right? It probably bears mentioning that Dupri is best known for his work with the pint-sized rap prodigy Lil’ Bow Wow. The kid is no Tupac, but he’s street, or at least pretends...