Word: dupuys
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...cable and satellite providers think so: the MLB Network will debut in over 50 million homes - the U.S. has around 115 million television households - making it the largest pay-TV launch in history. "This is the next step in the evolution of delivering baseball to our fans," says Bob DuPuy, Major League Baseball's president and chief operating officer...
...When defending the merits of its strategy, baseball throws a different pitch. "It would take an awfully long time to grow to the value that being in 50 million homes is immediately going to provide," says DuPuy. "It makes sense from an economic standpoint, and plus, these companies are partners that will help grow the game, and at the end of the day, that's to everybody's benefit as well." Baseball's bet: in five years, it will have a 66% stake in a network worth $1 billion or more, instead of a 100% cut of a company worth...
...Dupuy, giving a tour of LVT's large facility in Malakoff, a Paris suburb, explains the process of laser engraving pioneered by the company in 1988 that burns translucent holes through the film's coating. Previously, subtitles were the result of applying a protective coating of paraffin wax, then stamping the words onto each frame in a zinc strip. This was followed by a bleach bath that dissolved away all parts of the emulsion not protected by the paraffin (the zinc-stamped subtitles), leaving the words in white on each frame. It was an unreliable, error-prone process...
...Behind Dupuy are a several bulky machines, each equipped with a green laser that etches English subtitles one frame per second onto the French drama Lemming. Each frame clicks as it goes through the machine's gate, the same two-line sentence being engraved some 30 times until with a whir it advances to the next subtitle. It's a methodical, precise sequence that will take about 10 hours per print...
...cultural purity, the eye reads slower than the ear hears, meaning that more than a third of a film's dialogue is sacrificed for what is most essential. The general rule is no more than 45 characters per line, even though widescreen movies could fit longer sentences (says Dupuy, "it shouldn't be like watching tennis...