Word: durant
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Dates: during 1920-1929
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William Crapo Durant, creator of General Motors Corp. and lately a profiting speculator in Wall Street, last week spent $21,000 to advertise in 48 newspapers in 29 cities, and thus gain presumably 8,800,000 readers of the new leaf he is turning industrially as well as financially. At 65 years of age he intends to duplicate General Motors -by means of Consolidated Motors Inc., which he has just had incorporated in Delaware. And "exactly as the Buick in 1908 was used as the nucleus and the keystone of the great General Motors," he intends...
Despite his good intentions Mr. Durant found newspapers skeptical. Stated the New York Times: "William C. Durant's preliminary announcement of his plans for re-entering the automobile industry aroused only a small amount of interest in the financial district, because the announcement did not specify what Mr. Durant expected to do." And the New York Post: "The 'startling announcement' which W. C. Durant, head of Durant Motors Inc., promised Wall Street has been made, but Wall Street . . . failed to register any unusual excitement...
...Even Mr. Durant's explanation of why he is promoting the new Star Six and backing Consolidated Motors Inc. met with dubiety. He advertised: "The name Durant shall stand for something better than a football in Wall Street." The New York Times writer knew that, even though Mr. Durant's name may be a football of Wall Street, Mr. Durant himself is one of its most skilled footballers; hurt in a railroad accident and bedridden, yet he bravely persisted in his stock market activities (TIME, Feb. 1, 1926) ; practically impoverished after he was ousted from General Motors...
...will persist a unique entity. And it is not probable that U. S. Tire, which once sought to be the "trust" of the rubber industry, will become subordinate to any motor manufacturer. But smaller rubber companies could be bought up, notably, according to discussions, Ajax Rubber. That William Crapo Durant will do something surprising. Last week he had this advertisement inserted in the Long Island City Star (circulation: 22,297): Durant Back on the Job A. most significant event in motor car affairs is the return of W. C. Durant to active participation in his motor interests. Now fully recovered...
...STORY OF PHILOSOPHY-Will Durant-Simon & Schuster ($5). The sages humanized, from Plato to John Dewey...