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Like Henry Ford, Alexander Winton, R. C. Durant, and Eddie Rickenbacker, Louis Chevrolet drove racing cars before he gave his name to an automobile company. A name is also the only connection that Louis Chevrolet has with the Chevrolet Motor Company. The name suggested speed, the company wanted it, so Chevrolet sold...

Author: /time Magazine | Title: Sport: Bandits, Racers | 6/11/1928 | See Source »

...unfair trade practices because International had advertised that the blades it made would fit "Gem," "Ever-Ready"' and "Star" holders (all made by Ameri-can), and that its holders would use "Gem," "Ever-Ready" and "Star" blades. American Safety Razor was incorporated in Virginia in 1919. William Crapo Durant is one of its directors. It makes 100,000,000 blades a year. Only Gillette Safety Razor Co. exceeds it in output. When American paid the makers of "Gem" $4,000,000 for their business, $3,600,000 was for "goodwill." American also bought "Ever-Ready" goodwill...

Author: /time Magazine | Title: Safety Razors | 6/4/1928 | See Source »

...publishers, Simon & Schuster, presumably arranged to have Mr. Smith interviewed by another of their best selling authors, famed Will (Story of Philosophy) Durant. To newsgatherers Philosopher Durant later confided: "After talking to Trader Horn, I am convinced a man can love after seventy...

Author: /time Magazine | Title: National Affairs: Comings & Goings: Apr. 2, 1928 | 4/2/1928 | See Source »

General Motors Corp. ("A family of products & people") last week made arrangements to enter another industrial field. The new product will be storage batteries, to be made in Muncie, Ind., in the manufacturing plant bought last week from Durant Motors...

Author: /time Magazine | Title: Business: Mergers, Acquisition | 3/19/1928 | See Source »

...Durant blandly blamed his stockholders for his Durant Motors Inc. losing $3,618,649. Said he: "During the past few years, many of our stockholders have manifested a noticeable spirit of criticism because of the failure of your corporation to progress to the point of giving them a return upon their investment and for other reasons. This feeling of unfriendliness upon the part of stockholders has exerted a hampering influence in obtaining better distributors and dealers for our products. It has slowed up the sale of our cars, it has furnished the basis for the disparaging statements of outsiders...

Author: /time Magazine | Title: Business & Finance: Stockholder Dumbfounding | 3/12/1928 | See Source »

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