Word: durham
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When Clark Gable removed his shirt in the 1934 movie It Happened One Night to reveal his bare chest, sales of men's undershirts plummeted. This summer's popular baseball film, Bull Durham, has had the opposite effect on the undergarment business. After seeing Susan Sarandon show off black-lace garters in the film, many female movie-goers -- as well as some men shopping for their sweethearts -- rushed out to look for similar items. "There's no question Bull Durham has brought new recognition to the garter belt," says Margery Rubin Cohen, spokeswoman for the Columbus-based Victoria's Secret...
...BULL DURHAM. What a couple! Kevin Costner and Susan Sarandon debate philosophy, make love, live for baseball in the year's smartest comedy...
...Bull Durham...
Like Crash Davis, the aging catcher in the hit summer movie Bull Durham, most minor-league baseball players ache to make it to the big leagues but spend their careers taking bumpy bus rides between small-town ball parks. They are like writers who aspire to pen the Great American Novel but settle for scripting comic books: their lives are a compromise, an apology for what might have been...
More striking than the potential annual profit is the spectacular appreciation in the resale value of most clubs. Case in point: North Carolina's Durham Bulls, the Class A farm club of the Atlanta Braves featured in Bull Durham. Durham Businessman Miles Wolff bought the hapless Bulls for $2,500 in 1979. Today the team would sell for about $1 million. The Class AA Harrisburg Senators of Pennsylvania were unloaded for $45,000 in 1980 and are currently valued at some $1.5 million. Ten years ago, even Triple A clubs could be picked up for $50,000. Now they...