Word: durham
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Your most interesting account and genealogy of "Bull" Durham in TIME, July 4, under Animals does not take into account a story which has circulated in these parts since the advent of the "lugubrious-passioned buxom Holstein cow" into the tobacco advertisements. This mid-western story is that one of the old style "Bull" Durham ads appeared on a Minnesota highway just across a pasture fence in which pasture a Swede farmer pastured his Holstein herd of fine dairy cows. Soon the farmer found a decline in his milk supply, later it was discovered that his cows spent their daylight...
There has long been a story current in the Carolinas as to the reason for the fence beside which "Bull" Durham has stood alone for so many years. This legend is that the original "Bull" was offensive to the ladies of the Durham, N. C. Methodist Churches and through their Aid Societies they appealed to Mr. James Buchanan ["Buck"] Duke, the late benefactor of Duke University, and himself a devout Methodist, and Mr. Duke, like California Educational Director Edward Lloyd Lomax appeased the ladies by erecting a fence hiding the objections...
Reading your interesting account of Durham's bull, I was reminded of a characteristic of the animal to which you did not point. You will recognize that on the bull's side appears a more or less perfect...
...story as it reached me is that Durham & Co. imported this animal at a great cost from the Pampas, after search for a bull on whose side was a "perfect map of the United States...
...bull, it is said, died on the Durham & Co. lot soon after importation. But not before artists had copied his "map" to paste on the nation's billboards...