Word: duridium
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Irium & Bullium. "Each of us has a bit of Walter Mitty in him. We like to feel cut in on the mysteries of nuclear physics and biochemistry. Few of us will ever find uranium in our vegetable gardens, but we can all have razor blades treated with duridium, shoe polish with lanolor, warfarin for killing rodents, irium in our toothpaste. We can even make topsoil in the backyard with fluffium. As a wag put it not long ago, all we need now is bullium...
...this razzle-dazzle fashion, American Safety Razor Corp.'s showman President Milton Dammann introduced a smooth-shaving new razor blade called Silver Star, made of a new metal called "Duridium" (a hard-alloy steel). With it, Dammann was out to crowd Gillette's famed Blue Blade out of the No. 1 spot in the blade market. Dammann planned to spend $2,000,000 on the promotion campaign because his company needed that kind of boost. In this year's first quarter its profits had dropped from...
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