Word: duridium
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Dates: during 1949-1949
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...this razzle-dazzle fashion, American Safety Razor Corp.'s showman President Milton Dammann introduced a smooth-shaving new razor blade called Silver Star, made of a new metal called "Duridium" (a hard-alloy steel). With it, Dammann was out to crowd Gillette's famed Blue Blade out of the No. 1 spot in the blade market. Dammann planned to spend $2,000,000 on the promotion campaign because his company needed that kind of boost. In this year's first quarter its profits had dropped from...
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