Word: durium
(lookup in dictionary)
(lookup stats)
Dates: during 1930-1939
Sort By: most recent first
(reverse)
That people will listen to advertising talk sandwiched in between music or other entertainment is the theory upon which all radio advertising is based. A variant of this appeared last week when Durium Products Corp., makers of "Hit-of-the-Week" phonograph records, announced that this month they would issue, in the same envelope, a four-in. disc containing music and advertising matter. Name of this new medium is "Durium Junior." For more than two years Durium Products has been selling flexible, shatterproof, one-side recordings of popular tunes, on news and cigar stands. Peak sales have reached...
...Hartford, Conn., last week, there appeared for sale an article which set many a passer-by to wondering. It was a phonograph record, not black but brown; no thicker, scarcely any heavier, than a stiff piece of paper; and it bore the name of an unknown corporation called Durium Products...
...Durium is the recent invention of Dr. Hal Trueman Beans, Professor of Chemistry at Columbia University. It is a synthetic resin, somewhat like bakelite. In its original form it is a liquid composition the color of varnish which when exposed to heat becomes so solid that dropping or mild whacks will do it no harm. Like varnish too it can be spread with a brush but there the resemblance stops. Durium hardens so quickly that phonograph records, which are pressed from metal disks, can be stamped on it with the speed of a printing press. The manufacture of records...
...involved in records' selling at such a price that caused the wonderment last week. Thinner in tone than most 75-cent records, they are vastly superior to cheap ones hitherto issued. They will play many times without sounding worn. They can be dropped without disaster. A new Durium record will be issued each week, one played by a leading Broadway orchestra and chosen as "hit of the week" by a jury composed of Producer Florenz Ziegfeld, Comedian Eddie Cantor and Bandman Vincent Lopez...
| 1 |