Word: durston
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Dates: during 1930-1939
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...occurred to him that perhaps the store in question employed individual makeup and type. He asked the boss of the ad alley about it. The boss, a squat and blue-jowled individual, spat on the floor, observed "Jeest, why don't yuh rubber da rag?'' Dr. Durston, on business somewhere in the background, overheard the remark, thought it apt. Next day every machine, desk, locker and press in the Standard office carried the words "Rubber da Rag" on neat white cards...
Fortuitously Marcus Daly then met Dr. John H. Durston, a learned philologist who had abandoned a professorship at Syracuse University to edit the Syracuse Standard, which he quit in the heat of an editorial dispute. In his own luxurious Montana Hotel (to which an extra story had been added because "it didn't look good enough") Daly opened his checkbook and commanded Dr. Durston to build for him, there in the sprawling, brawling smelter village of Anaconda, "the best newspaper that can be made." Editor Durston imported two of his associates from the Syracuse Standard and set to work...