Word: dusk
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...national faith before Islam - one in which fire is revered as a symbol of purity. Apart from the theocracy, most Iranians in and outside the country, irrespective of their religion, celebrate the ancient rites. The Tuesday-night event itself is known as Chaharshanbe Suri (literally "Wednesday Party," because dusk brings the new day in Iran) and was originally intended as a ritual to ward off evil spirits and negative energy collected in the previous year. That purification is done by leaping over a series of small bonfires...
...leaves the camp on Wednesday, dusk is falling and the light from candles flickers on the snow. Looking back at the desolate, snow-covered compound, Israel winces. "We have to remember, always," he says. "But it's never easy...
...Dusk is a personal alarm for women that's flying off the shelves of leading U.K. retailers and will soon be launched in the U.S. It's an odd device. About the size of an iPod, its sole function is to ward off attackers by emitting the piercing sound of a screaming woman. But what's truly unusual about it is the company that developed it: British ad agency Bartle Bogle Hegarty...
...agencies, after all, are supposed to be in the business of selling products invented by others. But BBH three years ago strayed from the path when it set up a subsidiary called Zag to create and market novel goods like the Ila Dusk. BBH calls Zag its brand-invention business - and it isn't the only ad shop selling its own branded products. New York City agency Anomaly produces Eos, a line of women's cosmetics; Miami-based Crispin Porter + Bogusky is the brains behind Twist cleaning products. And Brooklyn Brothers, with offices in New York City and London, produces...
...idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases, agencies work with clients to create new products, eschewing fees in exchange for a piece of the action. London agency Erasmus and Coca-Cola jointly developed an energy drink called Relentless that is being rolled...