Word: dust
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PETER WILSON, a tourist in Sydney, where one of the worst dust storms in 70 years shrouded the city in an orange fog. An estimated 5 million tons of dust were blown in from the drought-stricken Australian outback by strong winds...
...flavor and body to the finished product. It's meant to taste more like the cup you'd buy - and at $2.95 a three-pack, it had better. (My Folgers was $5.99 for a 60-cup jar, even at the usurious prices of a Brooklyn bodega.) The resulting coffee dust (more like espresso than the usual crystals) comes packaged in a sort of coffee Pixie Stix, premeasured. (See the top 10 food trends...
...took Web entrepreneur and photography geek Derek Powazek about 24 hours to figure out a use for the incredibly strange photos of Sydney that he was seeing on Flickr. The Australian city was being blanketed by a freak dust storm that was dumping 82 tons of fine red earth from thousands of miles away every hour. Awed Sydneysiders were posting images of eerie rust-colored landmarks and scarlet skylines by the hundreds. "I wanted to put those photos where they deserved to be," Powazek says. "In print...
...letter-size magazine stock. MagCloud takes care of the rest - binding the pages, selling the finished magazine on its website and delivering each order. For this HP charges about 20 cents per page; the publisher of the magazine can add a markup to that. (See pictures of Australia's dust storms...
...they would like to be involved. They weren't offered any compensation - and only one turned him down. Powazek laid the photos out using Adobe InDesign, put together an introduction and sent it off to MagCloud. By the dawn of Sept. 25, barely 48 hours after the dust storm, Strange Light: Photos from the Great Australian Dust Storm was ready to roll off the presses. (See the top 10 magazine covers...