Word: dusting
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...then Alfred P. Sloan had combined various car companies into a powerful General Motors, with a variety of models and prices to suit all tastes. He had also made labor peace. That left Ford in the dust, its management in turmoil. And if World War II hadn't turned the company's manufacturing prowess to the business of making B-24 bombers and jeeps, it is entirely possible that the 1932 V-8 engine might have been Ford's last innovation...
...clay tablet and dated 539 B.C., that describes the pleasures of the Ur-suburb. (Literally. It was in Ur.) "Our property...is so close to Babylon that we enjoy all the advantages of the city, and yet when we come home we are away from all the noise and dust...
...better personified the vitality of the American Dream in the second half of the 20th century than Sam Walton. A scrappy, sharp-eyed bantam rooster of a boy, Walton grew up in the Depression dust bowl of Oklahoma and Missouri, where he showed early signs of powerful ambition: Eagle Scout at an improbably young age and quarterback of the Missouri state-champion high school football team. He earned money to help his struggling family by throwing newspapers and selling milk from the cow. After graduating from the University of Missouri, he served in the Army during World War II. Then...
Honest-to-goodness muckraking, though, was on the way. At McClure's weekly magazine, Ida Minerva Tarbell, daughter of a Pennsylvania oil producer who had been forced to eat dust by John D. Rockefeller's Standard Oil trust, was making life hell for the wizened John D. with a 19-part series on Standard Oil that ran from 1902 to 1905. Her work, plus the reporting of a few other intrepid journalists, notably at the hotly competitive mass-circulation papers of Joseph Pulitzer and William Randolph Hearst, became Teddy Roosevelt's big stick in his successful drive to bust...
...fetishes of Howard Hughes (1905-76) have entered folklore, to the point that Hughes is remembered less for having been an industrialist-aviator-Hollywood-producer than for having been a saver of urine (his own), a recluse terrified of dust, a man who, with the right audience (Mormon bodyguards), couldn't see Ice Station Zebra often enough. Yet for every celebrity eccentric, a dozen more labored in obscurity. Who remembers Brian Hughes? This 1920s box-manufacturing tycoon liked nothing better than to patrol the sidewalk outside Tiffany in New York City, an envelope tucked beneath his arm. When the moment...