Word: dvd
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...over the line." The NC-17, which forbids admission to those under age 17, is a toxic label. Many theater chains won't play a film with that rating; some newspapers and TV networks won't advertise it; and retail behemoths like Wal-Mart won't stock the eventual DVD. (See the 100 best movies of all time...
...when they took an X rating (as the NC-17 was called then) to insure that their visions reached the screen - and when a film existed only in the version that was shown in theaters. Today, the theatrical release is often just a teaser for the "unrated" DVD, like a hardcover book that implicitly promises a smuttier paperback. It's as if, back in the '50s, the hardcover edition of Lady Chatterley's Lover was censored, but the paperback had all the naughty bits. Wal-Mart won't sell NC-17 movies, but they readily peddle the gross-out versions...
...hullabaloo over Brüno isn't so much a debate over artistic integrity or the protection of children's sensibilities as it is early ballyhoo for the DVD edition. You'll most likely see a slightly sanitized version of the movie when it opens in July. Then, when the digital version comes out in October, you can watch Sacha Baron Cohen apparently have anal sex with a man on camera. Commerce and art - or, if you will, propriety and obscenity - will be neatly served, one on the big screen, the other on the small...
...question that 3-D has an appeal to an industry that, though the box office has been robust in these recession days, is facing a slump in DVD sales and the prospect of hard times. Monsters vs Aliens, which opened Friday, is bound to be the weekend's big picture. Cameron's 3-D Avatar, his first feature film since Titanic in 1997, is the gotta-see event of 2009; and any film in the process by Spielberg, Jackson, Robert Zemeckis or Robert Rodriguez should be exciting, if only because the directors will be juiced playing with this marvelous...
...Home Viewing. The 3-D wave of the '50s was meant to lure people away from their TV sets for a unique theatrical experience. But now, the home market - DVD and pay-cable - is where most people see most of their films, and where Hollywood makes much more money than it gets from theaters. Where's the inevitability factor in a format that can't yet be duplicated at home? Even Jeffrey Katzenberg acknowledges that 3-D won't be a major factor in home viewing for quite some time. And he's talking only about DVDs. What about...