Word: dvd
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...Andy Richter Controls the Universe • DVD of is finally available...
...complete education in the Broadway musical, however, one show holds a special place: West Side Story. Of all the widely accepted masterpieces of the genre, it's the one I have never seen onstage. Nor even - until a few weeks ago, when I finally broke down and rented the DVD - the multiple-Oscar-winning 1961 movie. Of course, I know most of the Leonard Bernstein-Stephen Sondheim score; I've seen enough clips to be familiar with the famed Jerome Robbins choreography; and I'd have to be a pretty benighted theatergoer not to know at least the central conceit...
...Just as Hollywood's largest studios have been debating the "DVD window" for years - torn between maximizing the profitability of a movie's DVD release and cannibalizing its theatrical campaign - so have independent filmmakers been debating how to cope with the window between the film festival and the art house, where attendance has been sagging. Some distributors have encouraged directors to forgo the theater, advocating direct-to-DVD strategies or premieres on such premium cable networks as HBO. But many filmmakers say the disadvantage of those distribution plans is that they fail to generate the press and word of mouth...
...Films set out to see if they could bridge this gulf. Under the old model, Swanberg would have taken the film to festivals to drum up interest among distributors and then waited a year or longer for a theatrical campaign to reach major cities. A few months later, the DVD would hit shelves in smaller markets. But with Alexander the Last, which opened in every major market via Festival Direct at midnight on Saturday - along with four other South by Southwest titles - Swanberg says he's eliminated the window between his festival screening and home-video campaign, all the while...
...film production and distribution, the role of the film festival is changing as well: festivals can serve not only as a launchpad for filmmakers hoping for a theatrical campaign, but also as a marketplace of invention, where filmmakers can shop for varying distribution strategies, deciding which approach - theater, DVD, Internet, on-demand - makes the most sense for their project...