Word: dvds
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Dates: during 2000-2009
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Legendary skateboard champ Tony Hawk helped turn a California street sport into a global phenomenon. Now 36, Hawk is also a successful businessman, having built an action-sports empire that encompasses best-selling video games, DVDS, equipment, apparel and an arena tour called Boom Boom HuckJam. Hawk spoke with TIME's Jeffrey Ressner from the Cayman Islands, where he performed at the opening of Black Pearl, the world's largest concrete skate park...
Today's pop culture, he writes, builds on rules established by earlier pop culture (as, say, The Simpsons complicated the sitcom genre). And new formats such as dvds make audiences more receptive to complex creations that reward repeat viewing or playing. A traditionalist could say that new media are simply good at teaching kids to use new media, but Johnson argues persuasively that they also force kids "to think like grownups: analyzing complex social networks, managing resources, tracking subtle narrative intertwinings, recognizing long-term patterns...
...Fake Watch Heir to a U.S. steel fortune, and a Columbia University business school grad, RANDOLPH HOBSON GUTHRIE III (right) moved to Shanghai in 1995 and lived it up on a $120,000 annual trust-fund allowance. In 2003, he began earning a reported $25,000 a month selling DVDs online to customers around the world. Turns out those movies were pirated?and Guthrie has become the poster boy for China's antipiracy campaign. Last week, a Shanghai court sentenced the 38-year-old to 30 months in prison. (Two local accomplices and another American were also jailed.) Still, Guthrie...
MacFarlane hopes that all the buzz from DVDs and merchandise will translate into increased ratings. And selling out? How will it feel going back to a network channel after the devotion engendered by its stint on Adult Swim...
...rough start because of technical shortcomings. “They had to replay it a couple of times,” he says. “They also said they’d play it in the big theater upstairs but they messed up making the DVDs,” so it screened only in the smaller basement theater...