Word: dvds
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Dates: during 2000-2009
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...issue are two blue-laser technologies that will drive tomorrow's DVD players. Both formats enable far more information to be packed onto discs the same size as traditional DVDs (which are read by red lasers). The two new varieties also offer strong copyright protection and far greater picture clarity, making them well suited to high-definition television as well as to computer screens. Beyond that, there are differences in price, storage capacity and other technical details...
Toshiba's DVD executives cheerfully avow that they spurned the Blu-ray consortium's advances, deciding to develop their own HD-DVD technology instead. The proud victor over Sony in setting the standards for the first generation of DVDs in the 1990s, Toshiba is in no mood to concede its lead. Toshiba team leader Hisashi Yamada, a key player in the first DVD war, seems to delight in playing the role of the spoiler yet again in the face of what many at Toshiba perceive as Sony's arrogance. "The way of Sony is very simple," says Yamada. "'Our format...
...Today's DVDs may look good, but they're not true high definition. An HD movie would fill up three or four DVDs. HD DVD and Blu-Ray have far greater data-storage capacity...
APPLICATIONS: The new formats can hold full-length feature films with a resolution six times as sharp as today's DVDs, plus goodies such as uncompressed surround sound...
...releases for the same reason book publishers don't go direct to paperback," says Reed Hastings, CEO of Netflix, the hugely successful online movie-rental company. Hastings has his own version of an iTunes-like solution to the movie-download problem. Right now his 2 million customers rent DVDs online and receive them through the mail, but he says he has always intended to make the transition to movie downloads. Nothing is likely to be launched in the next year, but Hastings has been brainstorming the idea with Michael Ramsay, a Netflix board member and the CEO of TiVo, whose...