Word: dvr
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Dates: during 2000-2009
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...designs for MobiTV's user interface, the screen configuration that consumers navigate to get to the programs they want, which also helps define the brand visually. He cut his teeth eight years ago designing PC software for a long-dead start-up called DoDots, then spent five years on DVR software design at TiVo--creator of another revolutionary product and one, he says, "people can no longer imagine living without...
...Until now, Slingbox couldn?t get at the growing mass of high-definition programming available from cable or satellite providers. That was a problem in my house, since we record most primetime shows in HD using a cable company-rented Scientific Atlanta DVR set-top box. The new Slingbox Pro can stream any standard or HD show stored on my cable box, at a reduced quality, wherever I happen...
...grew by only 6%. Viewing habits may change, but the need to advertise products remains. Thus advertisers are hoping that "one-pipe" convergence will remodel the landscape. That's when a single broadband feed into your home will hook into one device that operates your TV, PC, dvd player, dvr, games console and stereo system. The differences between a TV and a computer, and between a website and a TV channel, will then start evaporating like pixels on a dying screen. Viewers will choose whether to watch ads and which way to watch them. How will brands vie for consumers...
...sales pitch: "The most effective ads on TV are the ones that really annoy you because you tend to remember what they're about." Moreover, marketers can take some solace in a recent finding by London consultancy Essential Research. In a small study, it found that while all dvr users like to skip ads, they will stop and watch them if they are visually arresting or advertising a brand or service that's relevant to them. Advocates point out that digital advertising is eminently measurable. Advertisers can count the number of visitors to their site, how long they remain...
...made the mistake of trying to play an HD broadcast, and everything froze. It's a paradox, because the earliest of adopters probably already watch a lot of HDTV. To put it bluntly: if you're recording the current season of Sopranos or 24 on a high-def cable DVR, you'll have to record it simultaneously in standard definition to watch it on Sony's LocationFree TV or the snazzier Slingbox from Sling Media...