Word: dvr
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...hard. The call to keep prime time safe is a kind of nostalgia for an era when there were three networks and prime time meant something. Today your TV remote doesn't distinguish between broadcast and cable. A 10 p.m. drama can stream online or play on DVR or DVD at any hour. It's always prime time, or it never...
...designs for MobiTV's user interface, the screen configuration that consumers navigate to get to the programs they want, which also helps define the brand visually. He cut his teeth eight years ago designing PC software for a long-dead start-up called DoDots, then spent five years on DVR software design at TiVo--creator of another revolutionary product and one, he says, "people can no longer imagine living without...
Pressler says MobiTV has similar potential: to create a multimedia entertainment product "like TiVo minus the DVR." Pressler, 34, hits the age of the average employee on the nose and falls into the main demographic of MobiTV's subscribers. This "scary playful" company, he says, is riding on the talents and creativity of people just like him. That...
...Until now, Slingbox couldn?t get at the growing mass of high-definition programming available from cable or satellite providers. That was a problem in my house, since we record most primetime shows in HD using a cable company-rented Scientific Atlanta DVR set-top box. The new Slingbox Pro can stream any standard or HD show stored on my cable box, at a reduced quality, wherever I happen...
...sales pitch: "The most effective ads on TV are the ones that really annoy you because you tend to remember what they're about." Moreover, marketers can take some solace in a recent finding by London consultancy Essential Research. In a small study, it found that while all dvr users like to skip ads, they will stop and watch them if they are visually arresting or advertising a brand or service that's relevant to them. Advocates point out that digital advertising is eminently measurable. Advertisers can count the number of visitors to their site, how long they remain...