Word: dwight
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Ever since President Dwight Eisenhower used TV to advertise his 1952 campaign, political purists have fretted that it might be possible to market a national leader on image alone-that voters would respond to the sizzle and forget to ask, Where's the steak? Presidential candidates spend up to $16 million on broadcast messages, and media strategists often become their most powerful advisers. The conventional wisdom is that a candidate's ads set the tone and direction for his campaign. But conventional wisdom in American politics has a way of being debunked, and this year the prideful place...
Mike Easler opened the inning with a double off reliever Curt Kaufman (0-1) and scored two outs later when Stapleton pulled a double into the leftfield corner. Following a walk to Glenn Hoffman, Jerry Remy singled to score Stapleton. Frank LaCorte replaced Kaufman and Dwight Evans doubled on his first pitch to drive in Hoffman...
Most Administrations have been plagued by ethical breakdowns of varying seriousness. Harry Truman's military aide, General Harry Vaughan, accepted a freezer from a manufacturer and survived the uproar. Dwight Eisenhower fired his chief of staff, Sherman Adams, for giving Government favors to an industrialist and taking a vicuña coat and an Oriental rug from him. Jimmy Carter defended his Budget Director and crony, Bert Lance, until Lance quit under charges that he had permitted relatives to overdraw their accounts in a bank he had headed. And then, of course, there were Richard Nixon's Watergate...
...hitless innings, and Seaver is rejuvenated at 39. Had the New York Mets not bungled and lost Seaver in the compensation draft, he would have been certain of his 15th opening-day start, leaving Walter Johnson in the dust. As it turns out, a surprising 19-year-old named Dwight Gooden could open for the Mets, while Seaver may have to follow behind several White Sox pitchers. But he seems unconcerned. A whole new league and audience await him. "I hope I pitch well for them," he says quietly and adds lyrically, "I've never been inside Fenway...
Even before the peaked and porched Queen Anne-style house was refurbished, 18,000 tourists visited the new mecca. It is one of 13 such presidential boyhood homes open to the public. Nearly 200,000 people visit Dwight Eisenhower's home each year in Abilene, Kans., and some 30,000 find Theodore Roosevelt's house on New York City's East 20th Street...