Word: dx
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Dates: during 2000-2009
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While it remains uncertain whether the intelligent general reader still exists, Americans do seem to be reading—just, perhaps, via new media. In March 2009, Amazon launched the Kindle DX, its latest version of an electronic platform for digital media and e-books. The company reported that for those books available on the Kindle, sales were already at 35% of the same editions in print. And the Google Book Search Project, which has made over 10 million out-of-copyright titles available online, was able to do so at an estimated cost of $5 million, according...
...anymore. Amazon has a presence in almost every niche of the book industry. It runs a print-on-demand service (BookSurge) and a self-publishing service (CreateSpace). It sells e-books and an e-device to read them on (the Kindle, a new version of which, the DX, went on sale June 10). In 2008 alone, Amazon acquired Audible.com a leading audiobooks company; AbeBooks, a major online used-book retailer; and Shelfari, a Facebook-like social network for readers. In April of this year, it snapped up Lexcycle, which makes an e-reading app for the iPhone called Stanza...
...side effects. Genomic Health, a biotechnology company, is hoping to launch the test commercially in 2010. The company isn't new to the field of cancer predictors: in 2007 it released the first test of this kind to predict the recurrence of breast cancer. That screen, known as Oncotype Dx, is used widely today and relies on a 21-gene assay to tell patients how likely their cancer is to recur and whether their tumors will respond to chemotherapy...
...Oncologists are also excited about a new generation of tests that enable doctors to do a better job of matching the treatment to the tumor. Oncotype Dx, introduced in 2004, looks at 21 genes in biopsied tissue to determine whether or not chemotherapy will be helpful for early breast cancer patients with recent diagnoses. At Duke University, molecular geneticist Joseph Nevins is testing a similar gene-based test for lung cancer. Researchers are aiming for tools that will tell them not only whether chemo is needed but also which specific drugs to use. Such a screen already exists for Herceptin...
...from Sony can be had at amazon.com for about $50. At the higher end, try the Rode VideoMic, which yields rich sound for $149 Stand up for your sights It's hard to film a long event while steadying a camera with your hands. For $30, the Sunpak 7001 DX Tripod (bhphotovideo.com) helps simplify and stabilize your shots - and save those tired arms