Word: dychtwald
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Dates: during 1990-1999
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...strain is often made worse by the fact that families aren't prepared for the role of caregiver. In addition to coping with the sadness of a loved one's illness, they simply don't know what to do or where to turn to relieve the burden. Ken Dychtwald, Ph.D., gerontologist and author of Age Power, suggests that the most vital thing a caregiver can do is find a trusted adviser--"a person, not a pamphlet"--to help lead a family through the thickets of health care, financial and emotional questions. "Families should assume that they're grappling with...
...youth worshippers in Hollywood and on Madison Avenue who have grown accustomed to targeting audiences between the ages of 18 and 49. "We have the entire marketplace in a ridiculous state of denial, and it's costing companies, advertisers and marketers billions of dollars," says gerontologist Ken Dychtwald, founder of the California company Age Wave and a Pied Piper of marketing to those older than...
...have paid off their mortgage. The number of deaths among this group is expected to rise from 1.3 million in 1980 to 1.8 million in 2000, which converts into a lot of teary- eyed beneficiaries. On average, each can expect to inherit $50,000, according to Wolff. Warns Ken Dychtwald, president of Age Wave Inc., a consulting group in Emeryville, California: "There's going to be an inheritance cascade...
...will still be possible for a husband and wife to endure together the vicissitudes of many decades, but Dychtwald believes such couples will be rare. Once society has lost most of its taboos against divorce, it will take unusual commitment, flexibility and loyalty (perhaps fortified by a religious vow) to stick it out. Couples who endure to celebrate their golden anniversaries "will have mastered marriage," says Dychtwald. "It will be like mastering the violin or the cello...
...event, as the nuclear family dissolves, what is likely to evolve is a sort of make-your-own-family approach, which Dychtwald calls "the family of choice." Institutions, employers, neighbors and friends will take on roles once dominated by relatives. "The need and craving for family has not diminished," he says. "It's just that people are forming their own little tribes based on choice and affinity and not on blood." These new pseudo- relatives could overcome the one immutable truth about families: you can't pick your parents. Someday, maybe, you will be able...