Word: dychtwald
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Dates: during 2000-2009
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Years ago, gerontologist Ken Dychtwald found an eerie letter in his mailbox. "Do you feel that you've lost control of your life? Are you struggling to balance your work and family responsibilities? If so, then Dr. Ken Dychtwald can help you." Accidentally, a company that makes self-help tapes had sent him an ad for a set that he himself had recorded. Dychtwald laughed off the incident. But two years ago, as he prepared to celebrate his 50th birthday, Dychtwald realized that he really did need his own advice...
...pervasive. "We live in a world of uncertainties," says Harvard's [Herbert] Benson, "everything from nuclear threat to job insecurity to the near assassination of the President to the lacing of medicines with poisons." Through television, these problems loom up under our very noses and yet, says Psychologist Kenneth Dychtwald of Berkeley, Calif., the proximity only frustrates us: "We can't fight back with those people...
Gerontologist Ken Dychtwald, 51, questions whether people in this age set want to read magazines about being a baby boomer, arguing that they might prefer magazines that concentrate on tennis, fashion, country-and-western music or whatever else they fancy: "I don't necessarily think we have to join up into a club and have a club magazine." But early indications suggest both magazines are doing well. More's circulation has climbed steadily, from 320,000 when it started in September 1998 to 525,000 last year. My Generation's 3.1 million circulation, carved from Modern Maturity's 20.9 million...
...sense: while only 8% of people over 65 suffer from the severe memory loss that characterizes Alzheimer's disease, the number leaps to a range of 30% to 47% for those over 85, and we all know that we're going to live longer than our parents. Boomer watcher Dychtwald, in his list of 10 physical, social, spiritual, economic and political crises just ahead, puts "mass dementia...
...weren't, you're probably thinking that you really can't take any more boomer solipsism. You've already suffered through a lifetime of references to Woodstock and the Beach Boys and Vietnam. You've gritted your teeth as you endured the preening, self-congratulatory smugness that leads Ken Dychtwald, a gerontologist who has lately made his living warning about the coming boomer bust, to say, "Boomers feel superior to the younger generations. It wouldn't even occur to boomers...