Word: dye
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...example, an Australian shepherd wrote to Du Pont about the problem of marking sheep to determine which ones had been vaccinated. So Du Pont developed an aerosol marker. Several hundred shepherds wrote the company to praise the new product, and now one of them plans to market the sheep dye...
...more rounds and part of a third, they fought without faltering through such helter-spellers as recalesce, baccivorous and jardiniere. Then Jolitta, hearing dissyllabic correctly pronounced with a short i in the first syllable, asked if it could be pronounced "dye . . ." That pronunciation was wrong, but she was told to go ahead. When she misspelled the word (only one s). judges decided that she had been misled. Jolitta was allowed to try Quincunx. She spelled it, and, in spite of protests from Pittsburgh Pressman Joe Williams, Tina's escort, the deadlock continued...
...Helen Neushaefer's Torrid and Pink Pas sion; such creams as Max Factor's Cup of Youth and Helena Rubinstein's Tree of Life. It lends mystic significance to a word such as moisturizing and nurtures a euphemistic cant in which reducing becomes slenderizing, dye becomes hair color, and diet becomes menu plan. Its slogans have entered the language: "She's lovely, she's engaged, she uses Pond's"; "The Skin You Love to Touch"; "Which Twin Has the Toni...
...emphasis on speed and convenience has attracted millions of new customers. The oldtime mudpacks have been replaced by Pond's 37-second face cream; Mrs. Potter's walnut-juice stain, a turn-of-the-century hair dye, has given way to Roux's five-minute hair rinse. The squeeze bottle and the aerosol container have revolutionized the use of old products, led to new ones, e.g., hair spray, which has grown to an $84 million business in only seven years...
...fine appearance so highly that Athenian magistrates fined sloppy women. In Imperial Rome, women blackened their eyelids, whitened their skins with chalk or white lead, used animal fat and eggs of ants to treat their skin. Ovid scolded his mistress: "Did I not tell you to leave off dyeing your hair? Now you have no hair left to dye...