Word: dye
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This year consumption of carpet rayon will top 30 million lbs. v. 12.5 million in 1950. The synthetics, say carpetmakers, wear as well as wool, are easier to dye, and stay clean as long. They hope that the shift to synthetics will stabilize prices and put the harassed carpet industry back on its feet...
...DYES. A small amount of fluorochemical in the molecule of a dye often changes its color, giving dye manufacturers a whole new color range...
WETTING AGENTS. A small amount of the proper fluorochemical makes a solution "wetter." This property is valuable in textile dyeing; it helps the dye reach every fiber of the cloth...
Last year Florida dyed 157 doves bright yellow. Some of them traveled 450 airline miles in six days, and were reported by baffled hunters as a cross "between doves and canaries." (Florida also dyes squirrels blue, and paints the backsides of deer with dye.) This year five Southern states will dye doves, each state using a different dye. Wildlife experts do not think that the bright colors will expose the doves to their natural enemies. But they hope to find out more about the migration habits of doves by making marked individuals easy to identify...
Agricouture. The Agriculture Department, always ready to help the cotton farmer, showed newsmen some bright print dresses made from cotton fertilizer bags. Dresses from flour bags are old stuff, but the department had worked for months to invent a dye that would withstand the chemical effects of the fertilizer. Purpose: to make cotton fertilizer bags competitive with cheaper paper ones...